About Us

Who We Are

Up One Soho is a company built around a single fascination: the moment when engineering meets artistry at scale. We curate die-cast models, automotive replicas, and collector vehicles for enthusiasts who appreciate the curve of a fender and the precision of a properly replicated interior.

We are a small team based in the heart of New York, united by the belief that a great model deserves the same respect as the vehicle it represents.

What We Believe

Accuracy above spectacle. We choose pieces that get the proportions, badging, and stance right—not just the ones that photograph well.
Materials that endure. Die-cast metal, careful paint application, and operating features that continue to function long after the first opening.
The value of the hunt. Collecting is personal. We provide the pieces; you write the story.

What You'll Find Here

Our collection spans classic roadsters, contemporary supercars, and iconic everyday vehicles, each selected for its fidelity to the original. We look for opening hoods, detailed undercarriages, and interiors that reward a closer look under light.

Whether you are beginning a shelf or completing a decades-long collection, we stock pieces that feel at home in a display case or on a desk.

How We Show Up

We understand that choosing a model involves questions about scale, edition size, and provenance. We answer with the patience of fellow collectors—no jargon, no urgency, no pretense. Just informed guidance from people who still get excited about a perfectly replicated set of wheels.